As the lead interactive Art Director on the project, I was part of the brainstorms when the show was only a script. I based the project's look and feel on the credits animated sequence produced for the show, which quickly became a fan favourite once it aired.
For each of the first three seasons, we opted to enhance the website with new interactive modules to keep the audience engaged. I was part of the team that pitched different concepts to the show's creative team, then I designed each interactive project's main screens, including mock-ups, prototypes, animations, as well as creating memes and gifs myself.
I co-directed photoshoots with the cast to produce custom assets for those interactive projects, like custom still images and animated GIFs.