Over the years I have designed several of Star Citizen's sale pages and micro-sites. We regularly pitched new ideas to the game artists, developers, and the marketing team and collaborated with them to build these projects.
Whenever new spacecrafts are announced, the team will need to highlight the ship's main features with interactive modules. The challenge is to design something that feels fresh and exciting every time, following without fail the specificities and brand identity of each ship's fictional manufacturer.
For special events, like the yearly anniversary celebrations, we typically have more leeway to produce an original piece of art direction. It was certainly fun to see our visuals become used on posters and booth banners during real-life events or even integrated in-game.
I also crafted multiple animations to create a premium feel to these pages, like loop videos of ships in space during combat or vector loading animations exported with Lottie.