After multiple phases of creative iterations to define the experience's storytelling, I mainly focused my workflow around creating concept art and mood boards during the conception phase, then developing the project's branding, like the animated logotype, the website, Oculus Store assets, etc.
The Coast was a 5-people team effort comprising a panel of design and tech backgrounds and the band's own members. Every voice mattered for all aspects of the project, which also meant that anyone's role was wider and blurrier than on more traditionally-structured projects.