As the lead Art Director on the project, I took part from the very first brainstorming session about defining the company's core pillars with an external partner company (Brandlucent) to designing the website and the overall company brand book.
In collaboration with a 3D artist and a front-end developer, I started to produce multiple sketches and voxel experimentations to find suitable shapes and animations for the company's marketing message.
While building the "3D Machine", I proposed multiple branding options with various layouts, colors, and fonts, and I defined with the stakeholders what is now the Turbulent UI Kit used for all corporate communications.